Open Mercato for Distribution - B2B Portal + Warehouse + Accounting
B2B customers place orders online with individual pricing, the warehouse syncs stock in real time, invoices flow to accounting without manual handling. The office stops 'typing orders' and starts selling.
Distributors and wholesalers in Europe operate on the edge of eras: customers call/email orders, the office types them into the system, the warehouse gets printouts, invoices are issued manually. Scale: 50% of customer service time is manual work that can be automated.
Open Mercato for distribution changes this through a B2B portal — customers log in, see individual pricing (negotiated or tiered), place orders 24/7, track order status, reorder with one click. The warehouse syncs stock in real time. Invoices flow automatically to the accounting system. The office handles only exceptions, not standard orders.
Typical bottlenecks in this industry
Bottlenecks observed at our clients + how Open Mercato solves them.
Problem
Customers call/email orders, office types them
How Open Mercato solves it
B2B portal — customer places order themselves with individual pricing, office only approves exceptions
Problem
Individual price lists in Excel sheets
How Open Mercato solves it
Prices in the system — per customer or group, quantity tiers, automatic discounts. No more 'what price did you quote in March?'
Problem
Warehouse doesn't know what's been ordered
How Open Mercato solves it
Every order auto-reserves stock. Warehouse sees picking list, prints dispatch note, marks shipment.
Problem
Invoices issued manually in accounting
How Open Mercato solves it
After dispatch, invoice generates automatically and lands in accounting with full customer data.
Open Mercato modules for distribution
Six modules deployed at wholesalers and distribution companies in Europe.
- 1
B2B portal with individual pricing
Customer logs in, sees their prices, places orders, tracks status. 24/7 self-service.
- 2
Real-time warehouse sync
Stock updates with every order and shipment. No more 'do you have it in stock?'.
- 3
Accounting integration
Invoices, customers, payments synced automatically. No double-entry.
- 4
Marketplace and courier integration
Orders from online platforms flow into the system. Shipping labels generate automatically.
- 5
Order approval workflow
Orders above a limit require approval. Customer sees status, automatic notifications.
- 6
CRM for customer service
Contact history, complaints, follow-ups, calendar — 360° customer view for service.
Implementation results in distribution
Average results from distribution clients 4 months after B2B portal launch.
-60%
Order handling time
Customer places orders themselves, office only approves exceptions
+20%
Average order value
Customer sees full offer and related products — more cross-selling
+40%
Monthly order count
24/7 self-service — customer orders when they want, not in office hours
-90%
Invoice errors
No manual re-entry = no typos and wrong tax IDs
Why Open Mercato over local ERPs or SAP
- Local Polish ERPs don't include a B2B portal — Open Mercato has it built-in
- SAP/Dynamics are overkill for 10-100 person companies — Open Mercato fits SMEs
- No licence fees — at 50 users you save EUR 23-46k/year
- Local accounting system integrations built-in
- Modular architecture — start with B2B portal, add CRM/production later
FAQ - distribution
How many B2B customers will the portal handle?
No technical limit. We have clients with 50 and with 5,000 customers on the portal. The system scales horizontally — more users = more hosting resources, but zero per-user fees.
Can customers migrate smoothly from the previous ERP?
Yes. We migrate order history, customers, price lists, balances. Customer logs into the new portal with the same email, sees their history. No service interruption.
How does integration with marketplaces work?
Bi-directional: orders flow into Open Mercato, stock levels sync back. Customers across all channels see the same stock.
Will it handle individual price lists for 500+ customers?
Yes. Price lists can be defined per customer, per group, or as quantity tiers. Composable rules — customer X buying category Y gets price list Z.
Do customers have access to their invoices in the portal?
Yes. Customer sees list of their invoices (paid and unpaid), can download PDF, gets notifications on unpaid. Reduces calls to accounting.
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