Open Mercato for B2B E-commerce - Full Shop, CRM and Service in One
B2B shop with product configurator, individual pricing and order history. CRM sees full client context. AI assistant handles routine queries. No gluing 5 tools via Zapier.
B2B e-commerce is a different world from B2C. A business customer has negotiated pricing, requires VAT invoices with tax IDs, has order approval workflows, orders in cycles. Classic B2C platforms (Shopify, WooCommerce) don't handle this well — you have to glue pricing via Zapier, CRM via API, service via chat. Everything works until one block breaks.
Open Mercato for B2B e-commerce combines a B2B shop (pricing, configurator, cart), CRM (pipeline, contacts, history), customer service (tickets, FAQ, chat) and AI assistant in one platform. Customer has one account — sees their prices, places orders, asks questions, escalates complaints. Service has 360° customer view without tab-switching.
Typical bottlenecks in this industry
Bottlenecks observed at our clients + how Open Mercato solves them.
Problem
B2C shop doesn't handle B2B pricing
How Open Mercato solves it
Open Mercato natively supports per-customer and per-group pricing, quantity tiers, negotiated discounts
Problem
Product configurator needs 3 plugins + custom code
How Open Mercato solves it
Built-in configurator for variant products — colours, sizes, options, automatic pricing
Problem
CRM and shop are two separate systems
How Open Mercato solves it
One system. Customer in CRM = customer in shop. Order history visible from both sides.
Problem
Customer service can't see what the customer bought
How Open Mercato solves it
Ticket support integrated with order history. Service sees: 'customer X bought product Y in February, reports issue today'
Modules for B2B e-commerce
Seven modules we deploy at B2B e-commerce companies.
- 1
B2B shop with individual pricing
Per-customer pricing, quantity tiers, group discounts, dynamic pricing rules
- 2
Product configurator
Variant products (colours, sizes, options), related products, cross-sell, bundles
- 3
Customer-side order approval workflow
Customer has their own rules — order above X requires manager's OK. No need to contact our office.
- 4
CRM with order history
Sales pipeline integrated with purchase history. Service sees full context.
- 5
AI assistant for customer and service
Customer asks 'what products fit X?'. Service asks 'what did customer Y buy last year?'. AI answers from real data.
- 6
Warehouse and courier integration
Real-time stock, automatic shipping labels, tracking for customer
- 7
E-invoicing
Automatic structured invoice generation per local and EU regulations
Implementation results in B2B e-commerce
Average results from our B2B e-commerce clients 6 months after go-live.
+35%
B2B shop conversion
Customer sees their prices immediately, configurator shows options, less friction = more purchases
-50%
Ticket handling time
Service sees customer history immediately — no switching between CRM, shop, warehouse
+25%
Customer retention
24/7 self-service, one login for everything, AI assistant — customer doesn't shop around
-40%
Order handling time
Customer-side approval workflows eliminate typical back-and-forth with our office
Why Open Mercato over Shopify Plus/Salesforce Commerce
- Shopify B2B is B2C retrofitted — still no native CRM, workflow configuration, AI
- Salesforce Commerce starts at ~EUR 40k/year. Open Mercato — EUR 0 licences.
- Full shop customisation for unusual industries (chemicals, pharma, industrial parts)
- EU hosting, GDPR, e-invoicing built-in — no 'compliance add-on' fees
- No vendor lock-in — code, data and configuration are yours. You can change agencies without project restart.
FAQ - B2B e-commerce
Can I migrate from Shopify B2B to Open Mercato?
Yes. We migrate products, customers, order history, price lists. Export from Shopify in CSV/API, import to Open Mercato, validate on sample. Migration time: 2-4 weeks depending on scale.
Does the AI assistant understand multiple languages?
Yes. Assistant understands English, Polish, German, Spanish and more. You can ask 'show me March sales' in any language — it responds in the language you asked.
How does the product configurator work?
You define base product and options (colours, sizes, add-ons). Customer in shop picks options, sees final price live, adds to cart. Each combination can have different SKU, lead time, pricing.
Does it handle multi-currency and multi-language?
Yes. Shop available in multiple languages and currencies. Customer picks language and currency at registration or in preferences.
Can I use my own hosting infrastructure?
Yes. Open Mercato can be hosted on AWS, Azure, GCP, your own server or our cloud. Full data control. Requirements: Linux + Docker + PostgreSQL.
Related comparisons
Considering a B2B shop implementation?
Book a 30-minute demo. We'll show configurator, individual pricing, AI assistant and workflow in one buying flow.
Book a free call