Open Mercato vs HubSpot - CRM Comparison 2026

Last updated: March 2026

HubSpot attracts users with a free CRM tier, but costs escalate quickly as your company grows and needs advanced features. Below we compare both systems in terms of cost, flexibility and data control.

Open Mercato is an open-source platform with full source code access and zero licence costs. HubSpot offers a free starter but paid plans (Professional, Enterprise) grow rapidly -especially with more users and contacts.

The key question: do you want to pay a growing subscription, or invest once in a system you fully control?

Comparison Table

Criterion	Open Mercato	HubSpot
Licence	Open source (free)	Freemium + paid plans
Price per user	EUR 0 / mo	Free starter, Professional from ~$90/user/mo
Customisation	Full -source code access	Limited to panel configuration
Hosting	Self-hosted or cloud -your choice	HubSpot cloud only
Open source	Yes	No
Vendor lock-in	None	Medium -data export possible, but integrations stay
Contact limit	No limit	Free: 1M, but marketing: surcharge above limit
Support	Implementation partner + community	Free: none, paid: email/chat/phone

Cost Comparison

Users	Open Mercato (yearly)	HubSpot (yearly, Professional)
10 users	~EUR 700 - 1,400 (hosting)	~EUR 12,500 (platform + seats)
25 users	~EUR 1,200 - 2,400 (hosting)	~EUR 23,000
50 users	~EUR 1,800 - 3,500 (hosting)	~EUR 41,000

* Open Mercato costs cover infrastructure only. HubSpot costs based on Sales Hub Professional pricing (2026), vary by paid seat count.

When to choose HubSpot

Small team (1-3 people) testing CRM on the free plan
Priority is inbound marketing and content
You don’t need deep customisation -standard is enough
You want to start quickly without implementation

When to choose Open Mercato

Your company is growing and HubSpot costs are becoming painful
You need CRM + ERP in one system
You want full control over data and code
GDPR compliance and EU-hosted data matter
You need a system fitted to your processes, not the other way round

Outgrowing HubSpot? Check out Open Mercato.

Book a free 30-minute call. We’ll show you how much you can save on licences.

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Frequently Asked Questions

Is Open Mercato better than free HubSpot CRM?

Free HubSpot CRM has limited capabilities — no advanced automations, limited reports and no ERP modules. Open Mercato gives you full CRM + ERP functionality without splitting features into free and paid tiers.

How much does HubSpot vs Open Mercato cost for 25 users?

HubSpot Sales Hub Professional with 25 users costs around EUR 23,000/year. Open Mercato is a one-time implementation (EUR 8,000 - 18,000) plus EUR 1,200 - 2,400/year hosting. From year two, Open Mercato is significantly cheaper.

Can I migrate data from HubSpot to Open Mercato?

Yes. HubSpot allows data export via API and CSV files. We migrate contacts, companies, deals, notes, email history and files. Migration is included in every implementation.

Does Open Mercato have marketing automation like HubSpot?

Open Mercato focuses on CRM, ERP and B2B Commerce. For marketing automation, you can integrate dedicated tools (e.g. Brevo, Mailchimp). HubSpot has an edge in inbound marketing, but Open Mercato wins on CRM+ERP.

When should I stay with HubSpot vs switch to Open Mercato?

Stay with HubSpot if your priority is inbound marketing and you have 1-5 people. Switch to Open Mercato when your company grows beyond 10 people, you need ERP, HubSpot costs start hurting, or you want control over data and code.