Open Mercato vs Zoho CRM - CRM Comparison 2026

Last updated: March 2026

Zoho CRM is part of a sprawling ecosystem of Zoho products -appealingly cheap at first, but increasingly complex and costly as you scale. Add-on modules, automation limits and per-user fees can surprise teams that expected a low-budget solution for years to come.

Open Mercato gives you full source code access, no per-user licensing and the option to host within the European Union. Instead of bending your processes to fit a platform’s constraints, you get a system that bends to fit yours -with zero recurring licence fees.

Below you’ll find a detailed comparison of both platforms across cost, flexibility, module ecosystem and data control.

Comparison Table

Criterion	Open Mercato	Zoho CRM
Licence	Open source (free)	Subscription -4 paid tiers
Price per user	EUR 0 / mo	Professional ~$23/user/mo, Enterprise ~$40/user/mo
Customisation	Full -source code access	Limited -Deluge scripting + marketplace
Hosting	Self-hosted or cloud -your choice	Zoho cloud only (datacentres in US, EU, IN)
Open source	Yes	No
Vendor lock-in	None	High -Zoho ecosystem locks you into one vendor
ERP modules	Built-in -sales, warehouse, manufacturing, HR	Separate products: Zoho Books, Zoho Inventory (extra cost)
Ecosystem	Open -any integration via API	Zoho One / marketplace -works best inside Zoho ecosystem

Cost Comparison

Users	Open Mercato (yearly)	Zoho CRM Professional (yearly)	Zoho CRM Enterprise (yearly)
10 users	~EUR 700 - 1,400 (hosting)	~EUR 2,760	~EUR 4,800
25 users	~EUR 1,200 - 2,400 (hosting)	~EUR 6,900	~EUR 12,000
50 users	~EUR 1,800 - 3,500 (hosting)	~EUR 13,800	~EUR 24,000

* Open Mercato costs cover infrastructure only. Zoho costs based on CRM Professional ($23/user/mo) and Enterprise ($40/user/mo) pricing in 2026.

When to choose Zoho CRM

Small team looking for an affordable CRM with ready-made UI
You already use the Zoho ecosystem (Books, Desk, Projects)
Standard sales processes -no need for deep customisation
Priority is a quick start without technical implementation

When to choose Open Mercato

Your team is growing and Zoho’s per-user cost is adding up
You need CRM + ERP in one system without buying extra modules
You want full control over code and data
GDPR compliance and EU-only data hosting is a priority
You don’t want to be locked into a single vendor’s ecosystem

Zoho getting expensive at scale? Try Open Mercato.

Book a free 30-minute call. We’ll show you how much you can save by dropping per-user fees.

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Frequently Asked Questions

Is Open Mercato better than Zoho CRM for SMEs?

For SMEs that need CRM + ERP in one platform with full data control — yes. Open Mercato is open source with no per-user fees. Zoho CRM is good for basic CRM but gets expensive with add-ons and Enterprise tiers.

How much does Zoho CRM cost compared to Open Mercato?

Zoho Professional costs ~$23/user/month, Enterprise ~$40/user/month. At 25 users, that’s $7,000-12,000/year. Open Mercato costs a one-time implementation fee plus $700-2,400/year hosting — no per-user fees.

Can I self-host Open Mercato unlike Zoho?

Yes. Open Mercato can be self-hosted on your own servers or any cloud provider. Zoho is SaaS-only — your data stays on Zoho’s infrastructure.

Does Zoho have ERP modules like Open Mercato?

Zoho has separate products (Zoho Books, Zoho Inventory) that require additional subscriptions and integration. Open Mercato has CRM, ERP and B2B Commerce in one unified platform.

Is Open Mercato truly open source compared to Zoho?

Yes, 100%. Full source code access, no feature gating, no vendor lock-in. Zoho is proprietary — even their ‘free’ tier has limitations and you can’t inspect or modify the code.